From November 12 to 15, KMD Precision Copper Strip (Henan) Co., Ltd. participated in the electronica trade fair in Munich, Germany. This exhibition marked a significant step for the company in showcasing its brand strength on the global stage following its transition to independent operations.

Recognized as the world’s leading electronics industry exhibition, electronica displayed cutting-edge technologies and global trends. This year’s event centered around the vision of a “all-electric society,” focusing on themes such as artificial intelligence, sustainability, smart energy, automation, and connectivity. These forward-looking topics underscored the industry’s commitment to green manufacturing and the circular economy, reflecting the broader direction of global industry development. The event also featured executive forums and technical seminars, providing a platform for exchange and collaboration among global electronics professionals. 

The European market is highly competitive and faces challenges posed by economic uncertainties. At the exhibition, KMD aimed to assess the market potential, gather customer insights, and explore business opportunities to lay a foundation for product innovation and future growth. 

Although KMD has not yet formally entered the European market, its engagement with potential customers during the event yielded valuable feedback and increased their understanding of the company’s history and growth potential. Some clients, after learning about KMD’s independent development journey, expressed strong interest in its technical capabilities and are looking forward to further discussions.

However, international market expansion still presents significant challenges, including intense price competition and local industry barriers, requiring the company to continually enhance its competitiveness and adaptability. 

This exhibition not only served as a starting point for KMD’s international market journey but also as a valuable opportunity for learning and growth. By engaging with industry stakeholders, KMD showcased its technical strengths and gained clearer insights into its path toward globalization.

Leveraging the experience gained from this event, KMD will continue to deepen its focus on core technologies and customer needs. The company is committed to navigating the complexities of global competition and steadily carving out a sustainable path for its future growth.